Eden Mill St Andrews, a renowned Scottish distillery and brewery in St Andrews, is celebrated for its diverse range of premium spirits, including gin and whisky. Known for its use of local ingredients and innovative techniques, Eden Mill embodies the essence of the region.
Enhance Digital Presence: Develop and implement a comprehensive digital marketing strategy to increase brand visibility and engagement across META and Google platforms.
Drive Conversion and Leads: Utilise targeted advertising campaigns to generate high-quality leads and improve conversion rates, ultimately boosting sales for various product offerings.
Optimise Marketing Performance: Employ data-driven methodologies to refine audience segmentation, creative assets and the overall strategies in real-time to maximise the effectiveness and ROI of digital advertising efforts.
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Employing a meticulous approach, the team devised a multi-tiered funnel strategy, targeted at META and Google platforms and tailored to each stage of the customer journey, to increase Eden Mill St Andrews’ digital presence.
All creative assets underwent rigorous testing throughout to ensure optimal performance and engagement. Audience segmentation and data-driven methodologies were leveraged to identify high-value segments and further refine the strategies in real-time.
After a period of three months, the implementation of the strategy enhanced the brand’s visibility, drove traffic and boost sales as well as:
