FINDRA is a Scottish-based brand specialising in sustainable, stylish, high-performance outdoor and activewear. The brand is deeply committed to promoting a connection with nature and an active lifestyle.
FINDRA faced three key challenges in their efforts to grow online sales:
Budget Optimisation: Maximising return on a limited advertising budget.
Campaign Strategy and Optimisation: Developing and refining ad strategies to ensure consistent performance and scalability.
Creative Strategy: Creating high-quality, engaging visuals tailored for social media ads to drive conversions.
Developed a social media visual identity comprised of images, videos, and animated visuals, tailored to engage the audience on social media platforms.
The creative was designed to "shout" about FINDRA's brand story, highlighting their commitment to sustainability and adventure, while showcasing their products in a visually compelling way that would capture attention and showcase FINDRA’s visual identity.
The primary goal was to drive sales and engagement on social media by creating content that resonated with the target audience, encouraging interactions, shares, and conversions.
Removed non-profitable campaigns and reallocated budget to high-converting areas, focusing on maximising Return on Ad Spend (ROAS).
Adjusted budgets and bidding strategies to account for seasonality, particularly for Google Shopping campaigns, to align with demand fluctuations.
Optimised bidding for the “Brand” campaign, reducing wasted spend and focusing on capturing high-intent traffic.
Structured the campaigns to drive both sales and brand awareness, ensuring a balanced approach to achieve short- and long-term goals.
Constantly tested creative variations to guarantee high engagement, increased traffic, and improved sales performance.
Focused on maximising Return on Ad Spend (ROAS) by leveraging data-driven insights and refining audience targeting.
In the first six months comparing year on year we have achieved:
META ADS:
ONLINE STORE:
GOOGLE ADS:
