Google Ads vs META Ads:

Choosing where to spend your advertising budget is a challenge many businesses face. Should you invest in Google Ads or META Ads (Facebook and Instagram)? Both are powerful tools, but they work in very different ways. Let’s break them down so you can decide what’s best for your business.

Google Ads



Why Google Ads Could Be Right For You:
‍
‍Google Ads is all about targeting people who are actively searching for what you offer. Think about someone typing “hiking jacket for men” into Google, your ad can show up right at the top of the search results. It’s like being in the prime spot on a busy high street where customers are already looking for what you sell.
‍

  • For high-intent buyers: These are people ready to take action, whether that’s making a purchase or booking a service. ‍
  • ‍Perfect for e-commerce: Shopping Ads allow you to showcase products with images, prices, and reviews directly in search results.
  • ‍Great for local businesses: Use search or map ads to connect with people nearby.

If your audience knows what they’re looking for, Google Ads is a straightforward way to help them find you.

Google Ads PPC image

META Ads

META Ads, which include Facebook and Instagram, are about discovery. Instead of waiting for people to search for you, you’re putting your brand in front of them while they scroll. It’s the ideal platform to grab attention and create interest—especially for visually appealing products or services. Imagine someone scrolling through Instagram and seeing a video of your product in action. It’s engaging, relatable, and sparks curiosity in your product, even if they weren’t actively looking for your it.

Why META Ads Could Be Right For You:
‍

  • Reach the right people: Your customers are already on Facebook and Instagram—you just need to find them with META’s powerful targeting tools.
  • ‍Showcase your brand’s personality: Use visuals, videos, and storytelling to connect with your audience on a personal level.
  • ‍Expand your audience: Even people who weren’t initially interested can be drawn in with the right creative approach.
  • ‍Scale your business: Retarget visitors who didn’t convert the first time or create lookalike audiences to reach entirely new markets.

META Ads are great if you want to grow your brand and connect with customers emotionally.

META Ads social advertising image

Which One Should You Choose?

There’s no universal answer—it all depends on your business goals.

  • If you want to drive sales quickly or capture high-intent customers, Google Ads is the way to go.
  • If you’re focused on growing your brand and building connections, META Ads offer powerful creative tools.

In many cases, a combination of both works best. Google can bring in ready-to-buy customers, while META helps you build awareness and nurture relationships.

Google Ads PPC vs Paid Social image

Final Thoughts

Your advertising budget is an investment, and the key is to use it wisely. Whether you choose Google, META, or both, a clear strategy tailored to your goals will make all the difference.

If you are looking for a PPC Agency, at HISASHI, we help businesses craft smart, results-driven ad strategies that maximise ROI. Whether you’re just getting started or looking to optimise your current campaigns, we’ve got you covered. Check some of our succesful case studies.

‍Get in touch today for a free consultation and let’s grow your business together.

LET’S GET

STARTED

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.