Lola's Lashes

Lola's Lashes, a prominent beauty brand renowned for its innovative false eyelashes and beauty products, has captured the attention of makeup enthusiasts worldwide. With a commitment to quality and creativity, Lola's Lashes has become synonymous with premium beauty solutions.

Objective

Refine and optimise the efficiency and enhance the performance of Meta and Google Ads’ campaigns.

Lola's magnetic lashes on a sheet of fabric

Approach

We assessed the existing bidding strategies, funnel structure and budget distribution for META and Google and implemented changes. Further opportunities were identified across Facebook and Instagram, and a more tailored approach for Google Shopping was devised and delivered.

Magnetic lashes, magnetic eyeliner, cream

Results

Within the first 5 months and compared to the previous period we produced the following results:

  • Increased ROAS by 30% on META
  • ROAS increased by by 55% in Google Shopping
  • Google Shopping 38% increase in product categories sales
MTV Awards and box of magnetic lashes

LET’S GET

STARTED

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