rabbie's tours

Rabbie’s Tours is a renowned travel company offering small-group tours across the UK and Europe. With a strong reputation for providing immersive travel experiences, Rabbie’s sought to enhance its paid media performance to drive more bookings, improve return on ad spend (ROAS), and optimise campaign efficiency.

CHALLENGES

Rabbie’s identified three main challenges and preferred outcomes:

‍Google Ads: Optimise account structure to enhance efficiency while driving new customer acquisition.
‍META: Scale the account by reaching new and existing customers through higher-performing campaigns.
‍Creative Strategy: Develop engaging and high-performing ads to drive customer engagement and conversions.

In the first six months, comparing year on year, and working collaboratively with Rabbie’s, we achieved:

‍Google Ads conv. value increase of 61%
META conv. value increase of 840%

google ads

The account showed two main areas that needed improvement: budget optimisation and new customer acquisition. The budget optimisation in a period of six months identified:

The campaigns with the highest potential for new customers acquisition.
The restructuring of the campaigns’ targeting, and budget distribution needed to push growth
The need to adjust the bidding strategy to ensure higher volume of conversions while maintaining a high ROAS.

‍Results:

‍While increasing the costs by +15% over the first 6 months, the following results were achieved:

Conversion value: +61%
‍Brand campaign ROAS: 393%
‍Impressions and clicks: +150%
CPA: -23%
Conversions: +48%
ROAS: +41%

META

An analysis was conducted to identify areas, methods, and emotions that would resonate with Rabbie’s online audience in order to maximise exposure, engagement, and conversions. During the first three months of working on the account, both targeting and strategy were optimised while leveraging existing assets.

By increasing costs by just 24% year-on-year, the following results were achieved:

ROAS: +161%
Conversion Value: +200%
‍Conversion: +235%
CPA: -62%

Following the first three months of our tests, we further improved account efficiency. Here is what we achieved over another three-month period, with a year-on-year comparison (costs up by 86%):

ROAS: +702%
Conversion Value: +1,099%
Conversion: +702%
CPA: -76%

Engagement & Traffic Improvements

The ability to communicate effectively with your audience and generate social engagement is vital for a brand like Rabbie’s, where the customer experience is the main focus. The results went beyond conversions:

Comments: +700%
Overall engagement: +1,247%
Cost per engagement: -88%

Looking for results?

This case study highlights how a strategic, data-led approach can drive growth in paid media performance, enabling brands like Rabbie’s to scale effectively while maintaining efficiency.

If you’re looking for a partner to help you achieve your goals, team up with Hisashi and grow your brand and revenue. Get in touch. We’d love to explore how we can support you.